- 3+ years of experience in product marketing / performance marketing / growth management in igaming.
- english level: upper-intermediate (b2) or higher.
- strong understanding of the user funnel, ux analytics, and cro (conversion rate optimization).
- experience with analytics tools (google analytics, hotjar, similarweb, etc.).
- proven track record of working with cross-functional teams and implementing changes at the intersection of product and marketing.
- real cases of conversion optimization (especially reducing steps to ftd).
- understanding of retention principles and audience segmentation.
- analyze the marketing aspect of the product: how many clicks and steps a player needs to reach ftd, and how to simplify this process.
- conduct product audits to identify growth points (ux, number of clicks, loading speed, interface clarity).
- segment users by traffic sources (facebook, google search, email, sms, etc.) and engagement level (cold/hot leads).
- analyze devices and platforms (mobile, desktop, web) and optimize for each segment.
- evaluate the performance of marketing channels and propose improvements to boost conversions.
- collaborate with various departments: it (technical changes), product (ux/ui optimization), affiliates (traffic), crm (communications and retention).
- monitor performance metrics across all channels, track trends, and test hypotheses.
20 vacation days + 36 paid sick leaves per year. flexible schedule with no micromanagement. company-covered training and english classes. opportunity to work towards ambitious goals and see fast results. international team with transparent processes.
