ABOUT THE PROJECT
We are looking for a hands-on, data-driven Senior Marketing Manager with proven B2B experience (4–5+ years) to own and execute our end-to-end marketing engine. This role will lead all aspects of content marketing, website optimization (WordPress), demand generation, and campaign management, with a strong focus on pipeline impact and lead quality. As the key marketer in a lean team, you’ll collaborate cross-functionally with sales, product, and external partners
and be comfortable switching between strategy and execution daily. Location: Albania, Bosnia and Herzegovina, Estonia, Hungary, Latvia, Serbia, Lithuania, Romania, Brazil, Argentina, Colombia, Chile
REQUIREMENTS
- 4–5+ years B2B marketing experience, ideally in SaaS, logistics, or tech sectors
- Strong background in content marketing and website management (WordPress a must)
- Proven ability to plan and run marketing campaigns from strategy through execution and measurement
- Hands-on experience with ABM, CRM systems (e.g
- HubSpot or Salesforce), and performance tools (Google Analytics, LinkedIn Campaign Manager, etc.)
- Strong project management skills
- able to juggle multiple priorities and move fast
- Excellent written and verbal communication in English
- Comfortable working in a lean team environment with an ownership mindset
- Experience in IT consulting or tech industry Design / visual content skills (e.g
- Canva, Figma) Familiarity with SEO tools (e.g
- Ahrefs, SEMrush) Webinar/event experience Apply NowMore OpeningsRemotely, AnywhereNew Jersey, NJBrazil, RemoteMiami, RemoteUSA, RemoteShare This JobPowered by
RESPONSIBILITIES
- Campaign Strategy &
- Execution Plan and execute full-funnel marketing campaigns (email, paid, social, webinars, outbound enablement) with a focus on lead generation and revenue
- Run Account-Based Marketing (ABM) programs to target strategic enterprise accounts
- Coordinate messaging, content, and distribution across the funnel
- Content &
- Website Ownership Lead content strategy: case studies, landing pages, blog posts, campaign assets, and sales enablement content
- Own and improve the company website (built on WordPress)
- including CRO testing, SEO basics, and new page creation
- Ensure consistent brand voice and message across channels
- Lead Generation &
- Funnel Optimization Manage lead capture, nurturing, and qualification across platforms (e.g
- HubSpot, LinkedIn Ads, Google Ads)
- Continuously optimize campaigns based on performance data (CPL, MQL-to-SQL conversion, pipeline influence)
- Partner with Sales to align lead scoring, handover, and follow-up processes
- Performance &
- Analytics Track and report on KPIs (lead volume, quality, cost per lead, campaign ROI)
- Analyze campaign performance and use insights to improve future tactics
- Own and optimize the marketing tech stack (CRM, automation tools, analytics platforms)
