Senior User Acquisition Manager (Team Lead) at MWDN

ABOUT THE PROJECT

Our client is something really innovative! This Israel-based startup is building a mobile-first app for micro dramas—a short, scripted series made for smartphones. Think of it as TikTok with short episodes lasting 1 to 1.5 minutes. The project already has strong support from an investor who believes in its massive potential. As it is in the active development stage, this job is your chance to be part of a unique entertainment product.

REQUIREMENTS

– 4–7+ years in mobile UA, preferably in subscription-based or entertainment/mobile gaming companies.
– Proven experience managing $500K–$3M monthly budgets.
– Deep expertise with Meta Ads, TikTok Ads, Google Ads (UAC), ASA, and programmatic.
– Strong experience running retargeting and re-engagement campaigns, including audience segmentation and event-based optimization.
– Solid command of data analysis, cohort modeling, and Excel/Sheets.
– Experience with AppsFlyer, Adjust, or SKAN environments.
– Leadership skills with the ability to mentor juniors and collaborate cross-functionally.
– Creative and strategic thinker with strong problem-solving skills.
– English level: Upper Intermediate.

RESPONSIBILITIES

– Own end-to-end UA strategy across Meta, Google App Campaigns, TikTok, ASA, Programmatic, and incentivized channels.
– Lead, mentor, and develop a small team of junior UA managers and analysts.
– Build and manage multi-million-dollar monthly budgets with strict ROI discipline.
– Design and optimize deep funnels, including CPPs, creatives, and landing pages.
– Develop cohort-based LTV models, retention insights, and ROAS prediction frameworks.
– Own retargeting strategy and execution, including deep-linking, segmentation, re-engagement, and re-attribution campaigns across Meta, Google, TikTok, and DSPs.
– Plan and run lifecycle-driven paid retargeting flows for churned users, high-intent audiences, and repeated subscribers.
– Collaborate with creative, product, data, and content teams to improve acquisition, retention, and monetization.
– Build experimentation roadmaps: creative testing, audience segmentation, bidding strategies.
– Work closely with BI to implement attribution logic, SKAN schema, and MMM inputs.
– Present weekly performance, forecasts, and strategic recommendations to leadership.

WHAT WE OFFER

– People-oriented management without bureaucracy.
– The friendly climate inside the company is confirmed by the frequent comeback of previous employees.
– Flexible working schedule.
– Paid time off (18 working days per year, plus all national holidays and 9 sick days).
– Full financial and legal support for private entrepreneurs.
– Free English classes with native speakers or with Ukrainian teachers (for your choice).
– Dedicated HR.

COMPENSATION & BENEFITS

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