Team Lead of Media Buying at Hantix

ABOUT THE PROJECT

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REQUIREMENTS

– At least 3 years of experience in media buying;
– Experience in iGaming;
– Deep understanding of several major traffic sources: Facebook Ads, Google Ads, TikTok, UAC, DSP (at least one of them);
– Experience working with budgets of $100K per month;
– Working with GEO Tier1 / Tier2 / Tier3 / CIS (one or more);
– Experience working with agency accounts;
– Understanding performance marketing metrics, funnels, analytics, and attribution;
– Experience managing a team of 6+ people;
– Willingness to combine hands-on work with management: drive traffic + develop the team.

RESPONSIBILITIES

– Managing the media buying team: setting daily/weekly tasks, monitoring KPIs (ROI, eCPA, CR, volumes), providing regular feedback and optimizing workflows;
– Launching and scaling ad campaigns: testing hypotheses and funnels, scaling working campaigns, responding promptly to bans and technical issues;
– Analysis and optimization: tracking performance via trackers and BI systems, making decisions on traffic redistribution or shutdowns, gathering insights;
– Process systematization: maintaining a knowledge base (tests, funnels, approaches), ensuring internal standards are followed, handling alerts;
– Cross-department coordination: briefing designers, working with the tech team on infrastructure and accounts, reporting.

WHAT WE OFFER

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COMPENSATION & BENEFITS

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