Email Marketing Specialist – Gismart at Gismart

ABOUT THE PROJECT

Luvly is a tech-powered natural face care app offering expert-led face yoga and face massage routines. A safe and effective alternative to cosmetic treatments, Luvly helps users sculpt their facial features, reduce wrinkles, and achieve glowing skin naturally. Luvly’s mission is to help people feel beautiful and confident in their skin at any age — without invasive treatments.

REQUIREMENTS

– Develop and own the omnichannel CRM strategy across email and push notifications, focused on converting free users into paid customers for health and fitness products.
– Design, implement, and maintain scalable automation workflows, including user segmentation, lifecycle logic, and personalization to ensure best-in-class conversion practices.
– Execute end-to-end omnichannel campaigns: planning, asset coordination, workflow setup, approvals, scheduling, QA, and deployment.
– Drive continuous optimization through extensive A/B and multivariate testing of timing, segmentation, messaging, offers, and subject lines to improve conversion rates and grow the premium user base.
– Analyze campaign performance and iterate on strategy based on data-driven insights.
– Collaborate closely with copywriters, designers, data analysts, product marketing managers, and product owners to align CRM initiatives with product and business goals.

RESPONSIBILITIES

– 2+ years of experience in digital or lifecycle marketing with a strong focus on building and optimizing automation workflows.
– Hands-on experience with email and/or push notifications for mobile and web products, including lifecycle and transactional use cases.
– Proven experience designing, executing, and analyzing A/B and multivariate experiments to drive measurable impact on business metrics.
– Experience working with at least one major ESP or marketing automation platform.
– Strong understanding of user segmentation principles, lifecycle logic, and data-driven personalization.
– Confident use of analytical and database tools to evaluate campaign performance and inform optimization decisions.
– Ability to collaborate effectively with cross-functional teams and translate business goals into CRM execution.
– Strong written communication skills in English (Upper-Intermediate or higher).

WHAT WE OFFER

– Corporate Events Despite being remote-first, we love meeting up in person, so we often organize events in our Gismart hubs.
– Learning & Development Growth is our top priority, so we’ll cover 70% of your professional development courses and 100% of your English language courses.
– Mental & Physical Health We provide health insurance, sports and psychotherapy reimbursement.
– Time Off Policy 18 days of paid vacation, 3 paid personal days, plus 1 day for each year at Gismart.
– Public Holidays Gismart observes public holidays based on the Ukrainian or Polish holiday calendars. Employees working in other locations are entitled to 12 public holidays per year.
– Sick Leave 100% Sick Leave Compensation.
– Personal Equipment Policy You can use our corporate devices or work on your own laptop and get a monthly depreciation compensation.
– Remote-First Work Work from home anywhere in the world, in one of our Gismart hubs, or in a coworking space, which we’ll pay for.

COMPENSATION & BENEFITS

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