UA Manager at Gismart

ABOUT THE PROJECT

Walking is a fitness app that helps users lose weight and get fit through the simplest activity — walking. The app offers personalized walking plans, step tracking, and progress insights to keep users motivated and consistent. By turning walking into a workout, Walking makes it easy to burn calories, improve endurance, and stay active without complicated workout routines.

REQUIREMENTS

– Experience with paid acquisition on WEB ad networks (Meta/TikTok etc, experience with Applovin ad network a huge plus)
– Managing budgets from $50K monthly
– Expertise in subscription models
– Understanding of how to work with different payment models: CPM, CPC, CPA, CPI
– Knowing how operate with key metrics of performance marketing: CPM, CPI, CPA, LTV, ROI, ARPU, etc
– Understanding of bidding peculiarities
– Expertise to analyze massive data and make correct decisions based on it
– Strong analytical skills with the ability to interpret data and make correct decisions
– Multitasking Would be a plus
– Certificates or any proof on passing UA related education / courses

RESPONSIBILITIES

– Create, optimize & scale advertising campaigns to maximize profit (Meta, TikTok, ad networks – Applovin etc)
– Take a data-driven approach to analyzing campaigns, funnels, and creatives on a daily basis and develop clear “rules of engagement” for advertising campaigns.
– Monitor user behavior and LTV and gain insights from users data, provide regular reporting on results, share these insights with creative producers and product marketing managers
– Follow trends on the platforms, competitor’s activities and suggest ideas for implementation in creative strategy
– Keeping up to date with the latest UA strategies and technologies and suggest in improving solutions

WHAT WE OFFER

– Corporate Events
– Learning & Development
– Mental & Physical Health
– Time Off Policy
– Public Holidays
– Sick Leave
– Personal Equipment Policy
– Remote-First Work

COMPENSATION & BENEFITS

– 70% of professional development courses and 100% of English language courses
– Health insurance, sports and psychotherapy reimbursement
– 18 days of paid vacation, 3 paid personal days, plus 1 day for each year at Gismart
– 100% Sick Leave Compensation
– Usage of corporate devices or monthly depreciation compensation for personal laptops