UA Manager at Gismart

ABOUT THE PROJECT

Dancebit turns exercise into a dance party with dance workouts set to energizing beats. Professional instructors guide you through easy-to-follow choreographies that help you burn calories, improve coordination, and build strength. It’s the perfect app for anyone looking to stay fit and active through dancing at home.

REQUIREMENTS

– 3+ years of experience in performance marketing / paid acquisition
– Hands-on experience with Applovin, Meta Ads
– Strong understanding of full-funnel performance metrics and decision-making
– Analytical mindset and ability to optimize based on data
– Strong execution and attention to detail
– English level: B1–B2+
– Experience using AI for operational automation and testing TikTok Ads experience would be a plus
– Experience with subscription products / mobile apps
– Familiarity with attribution tools (AppsFlyer / Adjust)
– A/B testing and funnel optimization understanding
– BI understanding

RESPONSIBILITIES

– Own the User Acquisition process within the team, including campaign launches, day-to-day management, performance analysis, and ongoing optimization.
– Take a data-driven approach to analyzing campaigns, funnels, and creatives on a daily basis and develop clear “rules of engagement” for advertising campaigns.
– Generate creative ideas in collaboration with SMM, PMM, and team.
– Conduct audience research from a performance marketing perspective, including demographics, interests, behaviors, and pain points.
– Organize brainstorming sessions and develop marketing hypotheses (creatives, funnels, ad campaigns) with PMM, CMM, and GM.

WHAT WE OFFER

– Corporate Events
– Learning & Development
– Mental & Physical Health
– Time Off Policy
– Public Holidays
– Sick Leave
– Personal Equipment Policy
– Remote-First Work

COMPENSATION & BENEFITS

– 100% Sick Leave Compensation
– Monthly depreciation compensation for personal laptop