UA Manager – Gismart at Gismart

ABOUT THE PROJECT

FitMe is a fitness app created for people who want to stay active without long, repetitive workouts. It offers short, easy-to-follow routines that can be done at home with no equipment. FitMe is perfect for busy people who want to maintain their health, boost energy levels, and feel good every day — without going to the gym or spending hours on exercise.

REQUIREMENTS

– Experience at least 1 years with paid acquisition on Meta (priority)
– Expertise in web2web acquisition and subscription models
– Managing budgets from $400-500K monthly
– Understanding how creative and product marketing flows work and ability to impact these processes
– Expertise to analyze massive data and make correct decisions based on it
– Strong analytical skills with the ability to interpret data and make correct decisions
– English – Upper-Intermediate

RESPONSIBILITIES

– Create, optimize & scale advertising campaigns to maximize profit (Meta mostly) + have understanding of Tik Tok, Snapchat and other media sources peculiarities (Pinterest, Reddit etc)
– Analyze the performance of advertising campaigns using various BI tools, and optimize accordingly Monitor user behavior and LTV and gain insights from users data, provide regular reporting on results, share these insights with creative producers and product marketing managers
– Follow trends on the platforms, competitor’s activities and suggest ideas for implementation in creative strategy
– Keeping up to date with the latest UA strategies and technologies and suggest in improving solutions
– Generation of creative ideas together with the CP and PMM teams
– Research of the target audience within the context of performance marketing (its characteristics, interests, behavior, and pain points)

WHAT WE OFFER

– Corporate Events: Despite being remote-first, we love meeting up in person, so we often organize events in our Gismart hubs
– Learning & Development: Growth is our top priority, so we’ll cover 70% of your professional development courses and 100% of your English language courses
– Mental & Physical Health: We provide health insurance, sports and psychotherapy reimbursement
– Time Off Policy: 18 days of paid vacation, 3 paid personal days, plus 1 day for each year at Gismart
– Public Holidays: Gismart observes public holidays based on the Ukrainian or Polish holiday calendars. Employees working in other locations are entitled to 12 public holidays per year.
– Sick Leave: 100% Sick Leave Compensation
– Personal Equipment Policy: You can use our corporate devices or work on your own laptop and get a monthly depreciation compensation
– Remote-First Work: Work from home anywhere in the world, in one of our Gismart hubs, or in a coworking space, which we’ll pay for

COMPENSATION & BENEFITS

– Gismart is a mobile app developer with award-winning products in Health, Wellness, Utilities & Music and over 1 billion downloads across the globe. Our apps inspire and empower people to build a healthy lifestyle that’s sustainable and enjoyable