UA Manager at Gismart

Деталі

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Testora is a self-discovery app that helps users explore and analyze their personality, intelligence, relationships, and career strengths through engaging tests. The app offers personalized challenges, progress reports, and habit tracking, making Testora your go-to tool for self-awareness, stronger relationships, and personal growth.
Requirements
– 1–3 years of experience in performance marketing / paid acquisition (Junior+ / Middle)
– Hands-on experience with Meta Ads (required)
– Strong understanding of full-funnel performance metrics and decision-making
– Analytical mindset and ability to optimize based on data
– Strong execution and attention to detail
– English level: B1–B2+ (working proficiency)
– Would be a plus: Experience using AI for operational automation and testing TikTok Ads experience
– Experience with subscription products / mobile apps
– Familiarity with attribution tools (AppsFlyer / Adjust)
– A/B testing and funnel optimization understanding
– Basic SQL / BI understanding
Responsibilities
– Launch, manage, and optimize paid acquisition campaigns (primarily Meta; additional channels are a plus)
– Execute structured testing across: creatives (new angles, iterations, formats) audiences (broad / interest / LAL) campaign frameworks (ABO / CBO / ASC where applicable)
– Daily performance monitoring and optimization based on key metrics (CPA/CPP, CTR, CVR, ROAS)
– Work closely with Creative team on briefs, feedback loops, and creative prioritization
– Support performance reporting and insights sharing (weekly/daily)
– Maintain clean campaign structure and naming conventions
– Ensure tracking/attribution consistency together with Analytics team