Product Marketing Manager (Music Apps) at Gismart

Деталі

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Gismart’s music apps empower millions of people to explore, create, and learn music on the go without special equipment. Our portfolio covers the full spectrum of musical interests, from learning to play instruments to producing tracks and performing as a virtual DJ.
– Learning & Education: Apps like Guitar Chords & Tabs and Hello Piano transform traditional music lessons into play, allowing beginners and advanced musicians alike to refine their skills.
– Creation & Performance: With intuitive interfaces and professional-grade features, Beat Maker Go and DJ it! give users the ability to create beats, mix tracks, and express themselves musically anytime, anywhere.
What you will do:
– Own Web2Web acquisition funnels
– Define and optimize funnel structure, messaging, and user flow to maximize CVR and LTV
– Partner with UA, Creative, Design, Product, and Engineering teams to launch and iterate funnels
– Drive checkout optimization
– Translate product features into high-performing acquisition narratives
– Define user personas and intent-based segments
– Lead A/B testing roadmap across landings, pricing, and offers
Key qualifications:
– 1+ years in Product Marketing, Growth, or Performance-oriented roles
– Hands-on experience with Web2Web or Web2App acquisition funnels
– Strong understanding of paid traffic dynamics (Meta, Google, TikTok, etc.)
– Proven experience improving conversion rates and acquisition efficiency
– Data-driven mindset with experience reading funnel analytics
– Experience running A/B tests at scale
– Strong cross-functional collaboration skills
– Ability to prioritize experiments based on impact vs effort
Personal qualities:
– Strong sense of ownership and accountability for acquisition results
– Highly analytical and comfortable making decisions based on data
– Structured thinker who can break complex funnels into clear, testable components
– Bias toward action with a test-and-learn mindset
Our Benefits:
– Despite being remote-first, we love meeting up in person, so we often organize events in our Gismart hubs.
– Growth is our top priority, so we’ll cover 70% of your professional development courses and 100% of your English language courses.
– We provide health insurance, sports and psychotherapy reimbursement.
– 18 days of paid vacation, 3 paid personal days, plus 1 day for each year at Gismart.
– Gismart observes public holidays based on the Ukrainian or Polish holiday calendars. Employees working in other locations are entitled to 12 public holidays per year.
– 100% Sick Leave Compensation.
– You can use our corporate devices or work on your own laptop and get a monthly depreciation compensation.
– Work from home anywhere in the world, in one of our Gismart hubs, or in a coworking space, which we’ll pay for.